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The SEO Management Strategy

The Art of War is a book about winning in a competitive environment; perhaps the most fundamental principle is that the winning side can be forecast before any conflict using just a handful of governing factors, known as The Five Constants.

The Five Constants

What follows are the key principles upon which The Art of Search is written, they are the founding truths (written in China over 2.5 milennia ago) about fighting for victory in a competitive scenario that your entire SEO management strategy will be built upon.

1:4:1These are: (1) the Moral Law; (2) Heaven; (3) Earth; (4) the Commander; (5) method and discipline.Sun Tzu, Author, The Art of War

Throughout The Art of Search these governing factors translate as follows:

Just like The Art of War, The Art of Search is completely strategic; a way of thinking and acting written upon trusted, proven, ancient wisdom so as to bring about search engine visibility for those who practice it through the appointment of a Search Commander, an employee who: knows your enemy; knows the difference between an SEO management strategy and tactics learned from chummy down the pub; knows when to fight and when not to fight.

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