The Art of War is a book about winning in a competitive environment; perhaps the most fundamental principle is that the winning side can be forecast before any conflict using just a handful of governing factors, known as The Five Constants.
What follows are the key principles upon which The Art of Search is written, they are the founding truths (written in China over 2.5 milennia ago) about fighting for victory in a competitive scenario that your entire SEO management strategy will be built upon.
1:4:1These are: (1) the Moral Law; (2) Heaven; (3) Earth; (4) the Commander; (5) method and discipline.Sun Tzu, Author, The Art of War
Throughout The Art of Search these governing factors translate as follows:
Just like The Art of War, The Art of Search is completely strategic; a way of thinking and acting written upon trusted, proven, ancient wisdom so as to bring about search engine visibility for those who practice it through the appointment of a Search Commander, an employee who: knows your enemy; knows the difference between an SEO management strategy and tactics learned from chummy down the pub; knows when to fight and when not to fight.
CEO Meets SEO - The Art of Search is an SEO management strategy written for business leaders in plain business English. Powerfully illustrated and thoughtfully paced with a comprehensive introduction and compelling appendices, the book explores and simplifies SEO through a direct comparison to strategic warfare based upon the 2,500 year old military treatise The Art of War. Download from Apple and read the full version with iBooks on your Mac, iPhone or iPad.
Launched exclusively through Amazon, this value-priced edition of the original SEO management strategy is the version to read when all you have time for is the core SEO strategy and not the discussion in which the original is wrapped. Install the free Kindle app and read The Art of Search - Essentials on any device.